IT STARTED
WITH A HAT.

A polite warning, that today's not the day.

The front said: “Please Don’t Feel Free.”

The back added: “at all.”

That was the joke.

Then we realized it wasn’t really a joke.

Everyone has someone they occasionally want to tell: Please don’t feel free. At work. At the bar. On campus. At home. On a plane. In your DMs.

So we put it on things.

Welcome to Please Don’t Feel Free.

Respectfully. At all.